www.lulu.com speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 14:34 UTC. Grade B (88/100), with the screenshots, the timings and the fixes that matter.

https://www.lulu.com/

20 October 2026 at 14:34 UTC · Free test · report pt_27733606842d
Grade
B
88/100
Performance85/100
Structure92/100

13 audit(s) passed, 3 need work

First byte (TTFB)159 msmeasured from this server
Fully loaded5.32 sfirst byte + slowest asset
Requests26document + assets
Page weight333.8 KBcompressed transfer
HTML document60.9 KBgzip
ProtocolHTTP/3cloudflare
Third-party272.9 KBother hosts

Where the first byte went

  • DNS lookup 88 ms 55%
  • TCP connect 6 ms 4%
  • Server wait 64 ms 40%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First bytefaster than 97% of 4,999 pages tested here159 ms against a median of 449 ms
Page weightlighter than 69% of 4,999 pages tested here333.8 KB against a median of 650.5 KB
Fully loadedslower than 90% of 4,999 pages tested here5.32 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The server answered in 159 ms, which is fast: almost all of the wait is the page itself, not the host.
  • The page transfers 333.8 KB over 26 request(s). Images files are 82% of it, so resize and recompress the largest images before anything else.
  • The HTML itself arrives gzip-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • 82% of the weight comes from other hosts (analytics, fonts, embeds), which also means their slow day becomes your slow day.
  • The largest element painted at 696 ms, inside the 2.5 s Google calls good.
  • Layout shift is 0.325 (good is under 0.1): something without a reserved size is loading late - an image, an ad, or a font swap.
  • The main thread was blocked for 65 ms in total, which is not enough to feel.

Fix first: Third-party weight - Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

Screenshot

What the page looks like

Loaded in headless Chromium on this server. Click an image to open it full size.

Mobile screenshot of www.lulu.com
Mobile 390 × 844 · 100.2 KB · page is 6000 px tall

Browser render

The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.

Largest contentful paint696 msgood is under 2.5 s
Cumulative layout shift0.325under 0.1 is stable
Total blocking time65 mslong tasks during load
First contentful paint656 msfirst content on screen
Browser page weight2.43 MB64 request(s), scripts included
Largest contentful paint696 ms
Goodgood under 2.5 s, poor over 4 s
Cumulative layout shift0.325
Poorgood under 0.1, poor over 0.25
Total blocking time65 ms
Goodgood under 200 ms, poor over 600 ms

Page weight by type

What the page is made of

Images 25 requests
272.9 KB 82%

Transfer size, compressed as sent. 26 request(s) in total, 333.8 KB across all of them.

Top issues

Third-party weight

medium impact

1 third-party host(s) serve 272.9 KB of this page. Each one is another DNS lookup, TLS handshake and point of failure you do not control.

Fix: Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.

Avoid extra redirects

medium impact

1 redirect hop(s) before the page load started, each one a full round trip before the first byte.

Fix: Link to the canonical URL (and make sure http, the apex domain and www all point at it) so no visitor pays a redirect first.

Strict-Transport-Security

low impact

HSTS is not set, so the first visit on a hostile network can still be downgraded to HTTP.

Fix: Send Strict-Transport-Security with a max-age of at least six months. Add includeSubDomains once every subdomain is HTTPS.

Waterfall

Slowest requests

IMAGESimages.ctfassets.net/9htf9uzhsn4z/5kJdfj6s1PAO4MaoZKPjc0/ad…
5.17 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/3K06eM8WTamRixRztvrRqR/2a…
5.17 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/1hPLKdZIbL6hf3TC0WDlnI/cd…
5.17 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/6KHvO632JMdn3L3pps1LGA/c4…
5.17 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/YNB18TdbBgoSk3WX7AxE9/474…
5.16 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/1MBMwjM1cEYWgNeyF5j62D/11…
5.16 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/4RdvBCic7cBrJVkvxrdYYc/57…
5.16 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/73FJBr7MD0IUO1gaHkVXnM/8c…
5.16 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/2n1ac2ZSd3mECIHKcgeAhK/9c…
5.16 s
IMAGESimages.ctfassets.net/9htf9uzhsn4z/5PFKvGDOHxq9miWBJ3rHl9/75…
5.16 s

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://images.ctfassets.net/9htf9uzhsn4z/5kJdfj6s1PAO4MaoZKPjc0/ad8415ec7cf8455207da14d3a07501ad/nav-about-eco-friendly-printing-card.png?w=512&h=300&fm=webp 3rd partyimages2005.17 s46.2 KB
https://images.ctfassets.net/9htf9uzhsn4z/3K06eM8WTamRixRztvrRqR/2ab34134bfed4bc7363191562b11d76e/nav-resources-lulu-print-book-beginner-card.png?w=512&h=300&fm=webp 3rd partyimages2005.17 s34.4 KB
https://images.ctfassets.net/9htf9uzhsn4z/1hPLKdZIbL6hf3TC0WDlnI/cdd3794f4e4ebbaa59bd2097407275ab/nav-products-publishing-basics-blog-card.jpg?w=512&h=300&fm=webp 3rd partyimages2005.17 s9.2 KB
https://images.ctfassets.net/9htf9uzhsn4z/6KHvO632JMdn3L3pps1LGA/c4d3973f28e7b7252d490aa4a96113b6/nav-resources-lulu-video-publishing-steps-card.jpg?w=512&h=300&fm=webp 3rd partyimages2005.17 s7.7 KB
https://images.ctfassets.net/9htf9uzhsn4z/YNB18TdbBgoSk3WX7AxE9/4747bbe954abcb266622e656565e2f36/nav-products-life-of-a-book-card.jpg?w=512&h=300&fm=webp 3rd partyimages2005.16 s27.6 KB
https://images.ctfassets.net/9htf9uzhsn4z/1MBMwjM1cEYWgNeyF5j62D/11e2302dcd1bd4ca2a9abbbaf355a9d4/nav-solutions-order-import-tool-card.jpg?w=512&h=300&fm=webp 3rd partyimages2005.16 s8.3 KB
https://images.ctfassets.net/9htf9uzhsn4z/4RdvBCic7cBrJVkvxrdYYc/576f1400a8ea34f38c03d4775a31ac2d/fiverr.svg 3rd partyimages05.16 s0 B
https://images.ctfassets.net/9htf9uzhsn4z/73FJBr7MD0IUO1gaHkVXnM/8c0cf36282c9e8f83302b4e9410e38dd/lulu-icon-white-label-white-60.svg 3rd partyimages2005.16 s3.2 KB
https://images.ctfassets.net/9htf9uzhsn4z/2n1ac2ZSd3mECIHKcgeAhK/9c4b9cb887aaa0b99db6d1823edab85e/honeywell.svg 3rd partyimages2005.16 s1.4 KB
https://images.ctfassets.net/9htf9uzhsn4z/5PFKvGDOHxq9miWBJ3rHl9/75719f8114da8127302713188f9728e1/adventure-sports-network.svg 3rd partyimages05.16 s0 B
https://images.ctfassets.net/9htf9uzhsn4z/3gxxhdoSPopmvyLSwVddyq/944e5afa2e7657fdcb8d6cc0b1817b57/lulu-icon-publish-white-60.svg 3rd partyimages05.16 s0 B
https://images.ctfassets.net/9htf9uzhsn4z/KPYWcRmz3zzFSFlD8qSp7/d005a1baef6858d41770b30cdf6a86c3/lulu-icon-global-audience-white-60.svg 3rd partyimages05.16 s0 B
https://images.ctfassets.net/9htf9uzhsn4z/3XPDTb5MrkNgAuE1LvyuqO/9160276f7a344aa17df00775c1536638/IAEI.png?w=2880&h=960&fm=webp 3rd partyimages200827 ms10.6 KB
https://images.ctfassets.net/9htf9uzhsn4z/2JKzcBsyqVQXpLGTQ84mJz/09946246c8bc01ec135c91dabb40dacb/enterprise-publishers.svg 3rd partyimages200824 ms40.7 KB
https://images.ctfassets.net/9htf9uzhsn4z/5nKtFXNczxeqlcyLQZPajp/1aa9112fdd4200dabc2278ca6af1c5d6/businesses-brands.svg 3rd partyimages200824 ms7.4 KB
https://images.ctfassets.net/9htf9uzhsn4z/1oYQmPsNfWpCdrxPLkebnP/b10cff32ee7f711e8107d1263b1ac6e0/global-brand-logo-unesco.svg 3rd partyimages200813 ms2.6 KB
https://images.ctfassets.net/9htf9uzhsn4z/H81ZNoFG9ZapNe8YpdJiK/9b3bdba6bf35c794186221165c06d419/kilo-health.svg 3rd partyimages200810 ms3.3 KB
https://images.ctfassets.net/9htf9uzhsn4z/6lp5GG2RpWJkHxAmFvVTu2/2e0d7de5164763df998a2097266f8316/global-brand-logo-calm.svg 3rd partyimages200806 ms2.0 KB
https://images.ctfassets.net/9htf9uzhsn4z/1cnaUlra2d6lNp0hecAksg/fb702f7d83dbf7972292e75d220f019a/authors-creators.svg 3rd partyimages200799 ms15.3 KB
https://images.ctfassets.net/9htf9uzhsn4z/6IbiAl2TeAQ0VrxV2QMhWL/7a596fffaf786817df0bd15aa16df071/nav-solutions-direct-buy-button-card.jpg?w=512&h=300&fm=webp 3rd partyimages200797 ms12.8 KB
https://images.ctfassets.net/9htf9uzhsn4z/3tSSOSmHDmAKXuhUbZD27g/9f3a594a7c169dec01aea36d42179366/lulu-logo-slate.svg 3rd partyimages200795 ms1.2 KB
https://images.ctfassets.net/9htf9uzhsn4z/1sdGwWEX4zOj3PAiRFyZ9f/7e83fd3a73bffb8294267544c089a807/lulu-icon-automation-connect-white-60.svg 3rd partyimages200793 ms1.5 KB
https://images.ctfassets.net/9htf9uzhsn4z/3WOv7TczaVOmJGV03d6JnX/a323830d57f7216e35f588a20c2990d5/mens-fitness.svg 3rd partyimages200791 ms2.8 KB
https://images.ctfassets.net/9htf9uzhsn4z/1V9hUMZpCESBgEQlVrZoe9/e28b05a639803a19d56bd19c7993dfdf/booksby.svg 3rd partyimages200791 ms2.2 KB
https://images.ctfassets.net/9htf9uzhsn4z/6bBQoGvlnIZ9uHcJp8Hyyt/ae86ac0aa3116f792cfabdc9d62e5e4b/nav-about-bcorp-thumbnail-card.jpg?w=512&h=300&fm=webp 3rd partyimages200786 ms32.6 KB
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