www.lulu.com speed test — 20 Oct 2026
Measured from the wfix.shop server on 20 October 2026 at 14:34 UTC. Grade B (88/100), with the screenshots, the timings and the fixes that matter.
Where the first byte went
- DNS lookup 88 ms 55%
- TCP connect 6 ms 4%
- Server wait 64 ms 40%
Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.
How this page compares
Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.
What these numbers mean
- The server answered in 159 ms, which is fast: almost all of the wait is the page itself, not the host.
- The page transfers 333.8 KB over 26 request(s). Images files are 82% of it, so resize and recompress the largest images before anything else.
- The HTML itself arrives gzip-compressed.
- It runs over HTTP/3, so the assets share a connection instead of opening one each.
- 82% of the weight comes from other hosts (analytics, fonts, embeds), which also means their slow day becomes your slow day.
- The largest element painted at 696 ms, inside the 2.5 s Google calls good.
- Layout shift is 0.325 (good is under 0.1): something without a reserved size is loading late - an image, an ad, or a font swap.
- The main thread was blocked for 65 ms in total, which is not enough to feel.
Fix first: Third-party weight - Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.
Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.
Screenshot
What the page looks like
Loaded in headless Chromium on this server. Click an image to open it full size.
Browser render
The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.
Page weight by type
What the page is made of
Transfer size, compressed as sent. 26 request(s) in total, 333.8 KB across all of them.
Top issues
Third-party weight
medium impact1 third-party host(s) serve 272.9 KB of this page. Each one is another DNS lookup, TLS handshake and point of failure you do not control.
Fix: Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.
Avoid extra redirects
medium impact1 redirect hop(s) before the page load started, each one a full round trip before the first byte.
Fix: Link to the canonical URL (and make sure http, the apex domain and www all point at it) so no visitor pays a redirect first.
Strict-Transport-Security
low impactHSTS is not set, so the first visit on a hostile network can still be downgraded to HTTP.
Fix: Send Strict-Transport-Security with a max-age of at least six months. Add includeSubDomains once every subdomain is HTTPS.
Waterfall
Slowest requests
Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party
| Request | Type | Status | Time | Size |
|---|---|---|---|---|
| https://images.ctfassets.net/9htf9uzhsn4z/5kJdfj6s1PAO4MaoZKPjc0/ad8415ec7cf8455207da14d3a07501ad/nav-about-eco-friendly-printing-card.png?w=512&h=300&fm=webp 3rd party | images | 200 | 5.17 s | 46.2 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/3K06eM8WTamRixRztvrRqR/2ab34134bfed4bc7363191562b11d76e/nav-resources-lulu-print-book-beginner-card.png?w=512&h=300&fm=webp 3rd party | images | 200 | 5.17 s | 34.4 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/1hPLKdZIbL6hf3TC0WDlnI/cdd3794f4e4ebbaa59bd2097407275ab/nav-products-publishing-basics-blog-card.jpg?w=512&h=300&fm=webp 3rd party | images | 200 | 5.17 s | 9.2 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/6KHvO632JMdn3L3pps1LGA/c4d3973f28e7b7252d490aa4a96113b6/nav-resources-lulu-video-publishing-steps-card.jpg?w=512&h=300&fm=webp 3rd party | images | 200 | 5.17 s | 7.7 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/YNB18TdbBgoSk3WX7AxE9/4747bbe954abcb266622e656565e2f36/nav-products-life-of-a-book-card.jpg?w=512&h=300&fm=webp 3rd party | images | 200 | 5.16 s | 27.6 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/1MBMwjM1cEYWgNeyF5j62D/11e2302dcd1bd4ca2a9abbbaf355a9d4/nav-solutions-order-import-tool-card.jpg?w=512&h=300&fm=webp 3rd party | images | 200 | 5.16 s | 8.3 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/4RdvBCic7cBrJVkvxrdYYc/576f1400a8ea34f38c03d4775a31ac2d/fiverr.svg 3rd party | images | 0 | 5.16 s | 0 B |
| https://images.ctfassets.net/9htf9uzhsn4z/73FJBr7MD0IUO1gaHkVXnM/8c0cf36282c9e8f83302b4e9410e38dd/lulu-icon-white-label-white-60.svg 3rd party | images | 200 | 5.16 s | 3.2 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/2n1ac2ZSd3mECIHKcgeAhK/9c4b9cb887aaa0b99db6d1823edab85e/honeywell.svg 3rd party | images | 200 | 5.16 s | 1.4 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/5PFKvGDOHxq9miWBJ3rHl9/75719f8114da8127302713188f9728e1/adventure-sports-network.svg 3rd party | images | 0 | 5.16 s | 0 B |
| https://images.ctfassets.net/9htf9uzhsn4z/3gxxhdoSPopmvyLSwVddyq/944e5afa2e7657fdcb8d6cc0b1817b57/lulu-icon-publish-white-60.svg 3rd party | images | 0 | 5.16 s | 0 B |
| https://images.ctfassets.net/9htf9uzhsn4z/KPYWcRmz3zzFSFlD8qSp7/d005a1baef6858d41770b30cdf6a86c3/lulu-icon-global-audience-white-60.svg 3rd party | images | 0 | 5.16 s | 0 B |
| https://images.ctfassets.net/9htf9uzhsn4z/3XPDTb5MrkNgAuE1LvyuqO/9160276f7a344aa17df00775c1536638/IAEI.png?w=2880&h=960&fm=webp 3rd party | images | 200 | 827 ms | 10.6 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/2JKzcBsyqVQXpLGTQ84mJz/09946246c8bc01ec135c91dabb40dacb/enterprise-publishers.svg 3rd party | images | 200 | 824 ms | 40.7 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/5nKtFXNczxeqlcyLQZPajp/1aa9112fdd4200dabc2278ca6af1c5d6/businesses-brands.svg 3rd party | images | 200 | 824 ms | 7.4 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/1oYQmPsNfWpCdrxPLkebnP/b10cff32ee7f711e8107d1263b1ac6e0/global-brand-logo-unesco.svg 3rd party | images | 200 | 813 ms | 2.6 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/H81ZNoFG9ZapNe8YpdJiK/9b3bdba6bf35c794186221165c06d419/kilo-health.svg 3rd party | images | 200 | 810 ms | 3.3 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/6lp5GG2RpWJkHxAmFvVTu2/2e0d7de5164763df998a2097266f8316/global-brand-logo-calm.svg 3rd party | images | 200 | 806 ms | 2.0 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/1cnaUlra2d6lNp0hecAksg/fb702f7d83dbf7972292e75d220f019a/authors-creators.svg 3rd party | images | 200 | 799 ms | 15.3 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/6IbiAl2TeAQ0VrxV2QMhWL/7a596fffaf786817df0bd15aa16df071/nav-solutions-direct-buy-button-card.jpg?w=512&h=300&fm=webp 3rd party | images | 200 | 797 ms | 12.8 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/3tSSOSmHDmAKXuhUbZD27g/9f3a594a7c169dec01aea36d42179366/lulu-logo-slate.svg 3rd party | images | 200 | 795 ms | 1.2 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/1sdGwWEX4zOj3PAiRFyZ9f/7e83fd3a73bffb8294267544c089a807/lulu-icon-automation-connect-white-60.svg 3rd party | images | 200 | 793 ms | 1.5 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/3WOv7TczaVOmJGV03d6JnX/a323830d57f7216e35f588a20c2990d5/mens-fitness.svg 3rd party | images | 200 | 791 ms | 2.8 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/1V9hUMZpCESBgEQlVrZoe9/e28b05a639803a19d56bd19c7993dfdf/booksby.svg 3rd party | images | 200 | 791 ms | 2.2 KB |
| https://images.ctfassets.net/9htf9uzhsn4z/6bBQoGvlnIZ9uHcJp8Hyyt/ae86ac0aa3116f792cfabdc9d62e5e4b/nav-about-bcorp-thumbnail-card.jpg?w=512&h=300&fm=webp 3rd party | images | 200 | 786 ms | 32.6 KB |
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