bitly.com speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 12:34 UTC. Grade A (94/100), with the screenshots, the timings and the fixes that matter.

https://bitly.com/

20 October 2026 at 12:34 UTC · Free test · report pt_556a95a39d66
Grade
A
94/100
Performance99/100
Structure86/100

13 audit(s) passed, 3 need work

First byte (TTFB)244 msmeasured from this server
Fully loaded1.21 sfirst byte + slowest asset
Requests26document + assets
Page weight511.9 KBcompressed transfer
HTML document72.0 KBgzip
ProtocolHTTP/3nginx
Third-party439.9 KBother hosts

Where the first byte went

  • DNS lookup 40 ms 16%
  • TCP connect 25 ms 10%
  • Server wait 179 ms 73%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First bytefaster than 85% of 4,999 pages tested here244 ms against a median of 449 ms
Page weightlighter than 57% of 4,999 pages tested here511.9 KB against a median of 650.5 KB
Fully loadedfaster than 87% of 4,999 pages tested here1.21 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The first byte arrived in 244 ms. That is workable, and the cheapest win left is caching or a warmer connection.
  • The page transfers 511.9 KB over 26 request(s). Images files are 86% of it, so resize and recompress the largest images before anything else.
  • The HTML itself arrives gzip-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • 86% of the weight comes from other hosts (analytics, fonts, embeds), which also means their slow day becomes your slow day.
  • The largest element painted at 584 ms, inside the 2.5 s Google calls good.
  • The main thread was blocked for 593 ms, so taps and scrolling wait while scripts run.

Fix first: Render-blocking resources - Add defer or async to scripts that do not change the first paint, inline the critical CSS, and load the rest with media="print" plus an onload swap.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

Screenshot

What the page looks like

Loaded in headless Chromium on this server. Click an image to open it full size.

Mobile screenshot of bitly.com
Mobile 390 × 844 · 64.1 KB · page is 6000 px tall

Browser render

The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.

Largest contentful paint584 msgood is under 2.5 s
Cumulative layout shift0.000under 0.1 is stable
Total blocking time593 mslong tasks during load
First contentful paint584 msfirst content on screen
Browser page weight2.54 MB139 request(s), scripts included
Failed requests7blocked or unreachable
Largest contentful paint584 ms
Goodgood under 2.5 s, poor over 4 s
Cumulative layout shift0.000
Goodgood under 0.1, poor over 0.25
Total blocking time593 ms
Needs improvementgood under 200 ms, poor over 600 ms

Page weight by type

What the page is made of

Images 25 requests
439.9 KB 86%

Transfer size, compressed as sent. 26 request(s) in total, 511.9 KB across all of them.

Top issues

Render-blocking resources

high impact

9 render-blocking resource(s) in the document head (1 script(s), 8 stylesheet(s)). The page cannot paint until each one arrives.

Fix: Add defer or async to scripts that do not change the first paint, inline the critical CSS, and load the rest with media="print" plus an onload swap.

Third-party weight

medium impact

1 third-party host(s) serve 439.9 KB of this page. Each one is another DNS lookup, TLS handshake and point of failure you do not control.

Fix: Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.

Avoid extra redirects

medium impact

1 redirect hop(s) before the page load started, each one a full round trip before the first byte.

Fix: Link to the canonical URL (and make sure http, the apex domain and www all point at it) so no visitor pays a redirect first.

Waterfall

Slowest requests

IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/25171513/bo…
967 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/30192741/bl…
966 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230904/ca…
966 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/28194726/pr…
965 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/29164245/bi…
965 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230846/sm…
959 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/28195024/pr…
955 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/29193155/qr…
951 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/28195011/pr…
951 ms
IMAGESmkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/15150829/sl…
948 ms

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/25171513/bowl-kettle.png 3rd partyimages200967 ms3.4 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/30192741/blog_art-of-link_0sm.jpg 3rd partyimages200966 ms37.4 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230904/canva-1.webp 3rd partyimages200966 ms5.4 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/28194726/product-qr-codes.svg 3rd partyimages200965 ms13.9 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/29164245/bitly-star-anim.svg 3rd partyimages200965 ms1.7 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230846/smalls-1.png 3rd partyimages200959 ms1.7 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/28195024/product-analytics.svg 3rd partyimages200955 ms4.7 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/29193155/qr-scan-insights-1-352.webp 3rd partyimages200951 ms15.5 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/28195011/product-links-1.svg 3rd partyimages200951 ms8.8 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/15150829/slider-consumer-goods-768x587.webp 3rd partyimages200948 ms50.5 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230847/curology-1.png 3rd partyimages200945 ms2.5 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230847/novasol-1.png 3rd partyimages200945 ms1.9 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230904/hubspot.webp 3rd partyimages200944 ms4.0 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230847/rad-bikes-1.png 3rd partyimages200944 ms2.5 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/29153955/check-animated.svg 3rd partyimages200943 ms1.3 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230903/shopify.webp 3rd partyimages200941 ms4.2 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/29153954/integrations-animated.svg 3rd partyimages200941 ms1.6 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/16230847/new-york-times-1.png 3rd partyimages200939 ms3.1 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/15150831/slider-hospitality-768x587.webp 3rd partyimages200938 ms68.6 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/15150833/slider-media-entertainment-768x587.webp 3rd partyimages200938 ms61.4 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/15150828/slider-retail-768x587.webp 3rd partyimages200938 ms60.2 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/09/22164005/slider-tech-hardware-1-768x587.webp 3rd partyimages200938 ms58.7 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/29153957/qrc-link-animated.svg 3rd partyimages200938 ms23.2 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/29153951/paying-customers-animated.svg 3rd partyimages200938 ms2.0 KB
https://mkt-bitly-media.qrcg.net/wp-content/uploads/2026/08/29153953/target-animated.svg 3rd partyimages200938 ms1.5 KB
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