www.instacart.com speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 13:12 UTC. Grade B (84/100), with the screenshots, the timings and the fixes that matter.

https://www.instacart.com/

20 October 2026 at 13:12 UTC · Free test · report pt_5ad8577c5ef2
Grade
B
84/100
Performance80/100
Structure91/100

13 audit(s) passed, 3 need work

First byte (TTFB)880 msmeasured from this server
Fully loaded1.91 sfirst byte + slowest asset
Requests26document + assets
Page weight412.2 KBcompressed transfer
HTML document55.3 KBbr
ProtocolHTTP/3nginx
Third-party250.7 KBother hosts

Where the first byte went

  • DNS lookup 90 ms 10%
  • TCP connect 45 ms 5%
  • Server wait 745 ms 85%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First byteslower than 80% of 4,999 pages tested here880 ms against a median of 448 ms
Page weightlighter than 64% of 4,999 pages tested here412.2 KB against a median of 650.5 KB
Fully loadedslower than 53% of 4,999 pages tested here1.91 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The first byte took 880 ms. Everything else waits for that number, so the server is where to start: caching, a slow query, or an overloaded host.
  • The page transfers 412.2 KB over 26 request(s). Javascript files are 61% of it, so defer what is not needed for the first screen, and drop tags nobody uses.
  • The HTML itself arrives br-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • 61% of the weight comes from other hosts (analytics, fonts, embeds), which also means their slow day becomes your slow day.
  • The largest element painted at 944 ms, inside the 2.5 s Google calls good.
  • Layout stayed still (CLS 0.011), so nothing jumps under the reader's cursor.
  • The main thread was blocked for 379 ms, so taps and scrolling wait while scripts run.

Fix first: Server response time (TTFB) - Cut server think time: page cache, query indexes, fewer synchronous calls to third parties inside the request. Connection setup is distance, so a nearer region or a CDN edge helps instead.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

Screenshot

What the page looks like

Loaded in headless Chromium on this server. Click an image to open it full size.

Mobile screenshot of www.instacart.com
Mobile 390 × 844 · 83.6 KB · page is 4751 px tall

Browser render

The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.

Largest contentful paint944 msgood is under 2.5 s
Cumulative layout shift0.011under 0.1 is stable
Total blocking time379 mslong tasks during load
First contentful paint944 msfirst content on screen
Browser page weight4.44 MB166 request(s), scripts included
Failed requests8blocked or unreachable
Largest contentful paint944 ms
Goodgood under 2.5 s, poor over 4 s
Cumulative layout shift0.011
Goodgood under 0.1, poor over 0.25
Total blocking time379 ms
Needs improvementgood under 200 ms, poor over 600 ms

Page weight by type

What the page is made of

Javascript 13 requests
250.7 KB 61%
Images 9 requests
106.3 KB 26%

Transfer size, compressed as sent. 26 request(s) in total, 412.2 KB across all of them.

Top issues

Server response time (TTFB)

high impact

The first byte arrived after 880 ms. Of that, 745 ms was the server thinking and 135 ms was connection setup. A first byte under 400 ms is what a visitor feels as instant.

Fix: Cut server think time: page cache, query indexes, fewer synchronous calls to third parties inside the request. Connection setup is distance, so a nearer region or a CDN edge helps instead.

Third-party weight

medium impact

1 third-party host(s) serve 250.7 KB of this page. Each one is another DNS lookup, TLS handshake and point of failure you do not control.

Fix: Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.

Avoid extra redirects

medium impact

1 redirect hop(s) before the page load started, each one a full round trip before the first byte.

Fix: Link to the canonical URL (and make sure http, the apex domain and www all point at it) so no visitor pays a redirect first.

Waterfall

Slowest requests

HTMLwww.instacart.com/image-server/343x257/www.instacart.com…
1.03 s
HTMLwww.instacart.com/image-server/343x257/www.instacart.com…
1.02 s
HTMLwww.instacart.com/image-server/343x257/www.instacart.com…
1.02 s
IMAGESwww.instacart.com/assets/homepage/QR_code_left-d5860cb8e…
941 ms
IMAGESwww.instacart.com/assets/beetstrap/brand/2022/instacart-…
930 ms
IMAGESwww.instacart.com/assets/homepage/affordability-hero-3a7…
927 ms
IMAGESwww.instacart.com/assets/beetstrap/brand/2022/carrotlogo…
927 ms
JAVASCRIPTd2guulkeunn7d8.cloudfront.net/assets/rspack/13053-b989fd3b614d5d97-v…
926 ms
JAVASCRIPTd2guulkeunn7d8.cloudfront.net/assets/rspack/89973-6c8c54c189a0c931-v…
923 ms
JAVASCRIPTd2guulkeunn7d8.cloudfront.net/assets/rspack/25506-01b02d94fac1d0c1-v…
922 ms

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://www.instacart.com/image-server/343x257/www.instacart.com/assets/homepage/get-your-items-same-day-c85bb8474d3f09fe7eec97688767459f93852e29bf3fa849ab410f73d6f91b3a.jpg,html4041.03 s0 B
https://www.instacart.com/image-server/343x257/www.instacart.com/assets/homepage/see-real-time-updates-1d23ec0f423b24300c0cd6abcb4724f36b0af840fbdf106aa5f140e835cff7eb.jpg,html4041.02 s0 B
https://www.instacart.com/image-server/343x257/www.instacart.com/assets/homepage/choose-what-you-want-efca561a8f08c2a5ce5ed77df6c10bf54d4439ca8434f12e9d9641bf91dd2b43.jpg,html4041.02 s0 B
https://www.instacart.com/assets/homepage/QR_code_left-d5860cb8e299f89f4a14b7f556d11052dc21f59d54fdd69e2b2154538fc31946.pngimages200941 ms10.6 KB
https://www.instacart.com/assets/beetstrap/brand/2022/instacart-logo-color-6678cb82d531f8910d5ba270a11a7e9b56fc261371bda42ea7a5abeff3492e1c.svgimages200930 ms1.3 KB
https://www.instacart.com/assets/homepage/affordability-hero-3a7ab0e389e5f4f278b4715eec95775f1d7d969323d22277199898ce605c6f56.pngimages200927 ms64.7 KB
https://www.instacart.com/assets/beetstrap/brand/2022/carrotlogo-1286c257354036d178c09e815906198eb7f012b8cdc4f6f8ec86d3e64d799a5b.pngimages200927 ms3.9 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/13053-b989fd3b614d5d97-v3.webpack_chunk.js 3rd partyjavascript200926 ms16.4 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/89973-6c8c54c189a0c931-v3.webpack_chunk.js 3rd partyjavascript200923 ms3.7 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/25506-01b02d94fac1d0c1-v3.webpack_chunk.js 3rd partyjavascript200922 ms2.9 KB
https://www.instacart.com/assets/footer/2022/shopper-footer-b186ee3a13dd10088bf586468083331ab851008ab0e2d1aa2db6ddaa2cb052c9.svgimages200920 ms926 B
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/5849-8f7a1c58c0d00b25-v3.webpack_chunk.js 3rd partyjavascript200919 ms25.9 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/95354-989f091aba14bf37-v3.webpack_chunk.js 3rd partyjavascript200917 ms8.3 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/57054-9972fe73781a352c-v3.webpack_chunk.js 3rd partyjavascript200917 ms7.3 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/43961-17c6fd1f111cc129-v3.webpack_chunk.js 3rd partyjavascript200917 ms4.5 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/sentry-bundle.min-3a630b51c7341d5a-v3.js 3rd partyjavascript200916 ms29.1 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/3382-5382289c4db9c10b-v3.webpack_chunk.js 3rd partyjavascript200915 ms5.6 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/55614-5fd93f6d9435b168-v3.webpack_chunk.js 3rd partyjavascript200914 ms21.9 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/vendor-ids.webpack_bundle-8c246cf09c06348d-v3.js 3rd partyjavascript200913 ms116.9 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/60091-5d774453226270c5-v3.webpack_chunk.js 3rd partyjavascript200913 ms2.3 KB
https://d2guulkeunn7d8.cloudfront.net/assets/rspack/5565-8251a5b009c51ab1-v3.webpack_chunk.js 3rd partyjavascript200912 ms5.8 KB
https://www.instacart.com/assets/footer/iOS-9e2130394aab134afa35db75591ebc77b932b77950bae0c2f5407dc0ca0553bd.svgimages200912 ms859 B
https://www.instacart.com/assets/footer/play-store-7c8b5dbea57e5d80b812b1ef33eb4beeaf94f01cd3bbe30e74523b4df74fcee1.svgimages200906 ms666 B
https://www.instacart.com/assets/footer/2022/carrot-footer-acffa90f16b04b4ec635f507baed133cdf562058823c3e517b7d7d9a9742fd84.svgimages200906 ms526 B
https://www.instacart.com/assets/homepage/download_QR_code-ab339f5990df4ab486f77ec8bb373d364096838db9cfd4a7cfc8459633aa1d5b.pngimages200897 ms22.8 KB
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