www.ford.com speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 13:18 UTC. Grade B (89/100), with the screenshots, the timings and the fixes that matter.

https://www.ford.com/

20 October 2026 at 13:18 UTC · Free test · report pt_5e6e4d4af6a0
Grade
B
89/100
Performance93/100
Structure82/100

10 audit(s) passed, 6 need work

First byte (TTFB)366 msmeasured from this server
Fully loaded1.60 sfirst byte + slowest asset
Requests26document + assets
Page weight1.10 MBcompressed transfer
HTML document226.1 KBbr
ProtocolHTTP/3server not sent
Third-party362.8 KBother hosts

Where the first byte went

  • DNS lookup 58 ms 16%
  • TCP connect 28 ms 8%
  • Server wait 280 ms 77%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First bytefaster than 62% of 4,999 pages tested here366 ms against a median of 449 ms
Page weightheavier than 66% of 4,999 pages tested here1.10 MB against a median of 650.3 KB
Fully loadedfaster than 64% of 4,999 pages tested here1.60 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The first byte arrived in 366 ms. That is workable, and the cheapest win left is caching or a warmer connection.
  • The page transfers 1.10 MB over 26 request(s). Javascript files are 47% of it, so defer what is not needed for the first screen, and drop tags nobody uses.
  • The HTML itself arrives br-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • 32% of the weight comes from other hosts (analytics, fonts, embeds), which also means their slow day becomes your slow day.
  • The largest element painted at 320 ms, inside the 2.5 s Google calls good.

Fix first: Render-blocking resources - Add defer or async to scripts that do not change the first paint, inline the critical CSS, and load the rest with media="print" plus an onload swap.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

Screenshot

What the page looks like

Loaded in headless Chromium on this server. Click an image to open it full size.

Mobile screenshot of www.ford.com
Mobile 390 × 844 · 8.0 KB · page is 2121 px tall

Browser render

The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.

Largest contentful paint320 msgood is under 2.5 s
Cumulative layout shift0.000under 0.1 is stable
Total blocking timenone over 50 mslong tasks during load
First contentful paint320 msfirst content on screen
Browser page weight3.5 KB6 request(s), scripts included
Failed requests5blocked or unreachable
Largest contentful paint320 ms
Goodgood under 2.5 s, poor over 4 s
Cumulative layout shift0.000
Goodgood under 0.1, poor over 0.25
Total blocking timenone over 50 ms
Goodgood under 200 ms, poor over 600 ms

Page weight by type

What the page is made of

Javascript 11 requests
533.9 KB 47%
Images 9 requests
370.1 KB 33%
Html 4 requests
1.2 KB 0%

Transfer size, compressed as sent. 26 request(s) in total, 1.10 MB across all of them.

Top issues

Render-blocking resources

high impact

5 render-blocking resource(s) in the document head (3 script(s), 2 stylesheet(s)). The page cannot paint until each one arrives.

Fix: Add defer or async to scripts that do not change the first paint, inline the critical CSS, and load the rest with media="print" plus an onload swap.

Total page weight

medium impact

The page transfers 1.10 MB across 26 request(s), with the document itself at 226.1 KB.

Fix: Work through the heaviest assets first: images, then fonts, then third-party scripts.

Third-party weight

medium impact

2 third-party host(s) serve 362.8 KB of this page. Each one is another DNS lookup, TLS handshake and point of failure you do not control.

Fix: Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.

HTML document size

medium impact

The document transfers 226.1 KB. A bloated document delays every other request, because nothing else can start until it is parsed.

Fix: Paginate long listings, move repeated markup into a template, and stop inlining large data URIs into the HTML.

JavaScript weight

medium impact

1 JavaScript file(s) over 200 KB: clientlib-ford.lc-56ade2eba1f4438d58ae9002fe3e7220-lc.min.js (213.4 KB)

Fix: Split routes, remove unused dependencies, and prefer a two-file build (one pinned library, one application bundle) over many small ones.

Waterfall

Slowest requests

IMAGESwww.ford.com/acslibs/content/dam/na/ford/en_us/imag…
1.23 s
JAVASCRIPTwww.ford.com/etc.clientlibs/aem-ford-foundation/cli…
1.15 s
IMAGESwww.ford.com/acslibs/content/dam/na/ford/en_us/imag…
1.14 s
JAVASCRIPTwww.ford.com/acslibs/etc.clientlibs/aem-ford-founda…
1.13 s
JAVASCRIPTwww.ford.com/acslibs/etc.clientlibs/aem-ford-founda…
1.05 s
JAVASCRIPTwww.ford.com/acslibs/etc.clientlibs/aem-ford-founda…
1.05 s
IMAGESwww.ford.com/acslibs/content/dam/na/ford/en_us/imag…
1.04 s
IMAGESwww.ford.com/acslibs/content/dam/na/ford/en_us/imag…
1.04 s
JAVASCRIPTwww.ford.com/acslibs/etc.clientlibs/aem-ford-founda…
1.03 s
IMAGESwww.ford.com/acslibs/content/dam/na/ford/en_us/imag…
1.01 s

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://www.ford.com/acslibs/content/dam/na/ford/en_us/images/brand/HP-BuildPrice-Skinny-Banner_2160x573.pngimages2001.23 s15.1 KB
https://www.ford.com/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford-header.lc-a961f1595df7980ab96c386dc9201afc-lc.min.jsjavascript2001.15 s23.9 KB
https://www.ford.com/acslibs/content/dam/na/ford/en_us/images/campaigns/brand/general/Ford_3D_Digital_Bkgd_Blue1_Desktop.jpgimages2001.14 s4.4 KB
https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-videojs.lc-66369100c4ae88379974ea9f645cf702-lc.min.jsjavascript2001.13 s191.3 KB
https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford.lc-56ade2eba1f4438d58ae9002fe3e7220-lc.min.jsjavascript2001.05 s213.4 KB
https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-picturefill.lc-6385211276356dbf359f867ef96e32bb-lc.min.jsjavascript2001.05 s3.1 KB
https://www.ford.com/acslibs/content/dam/na/ford/en_us/images/brand/icons/KBA-PreQualify_48x48px_02.svgimages2001.04 s20 B
https://www.ford.com/acslibs/content/dam/na/ford/en_us/images/brand/icons/KBA-SearchInventory_48x48px_02.svgimages2001.04 s20 B
https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-dependencies.lc-0d44aef5dc019b9bf40887b39de5ab6f-lc.min.jsjavascript2001.03 s33.7 KB
https://www.ford.com/acslibs/content/dam/na/ford/en_us/images/brand/icons/KBA-FinaADealer_48x48px_02.svgimages2001.01 s20 B
https://www.ford.com/acslibs/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-lazysizes.lc-cfc87489b28d40a4da1db7fb34d0fb12-lc.min.jsjavascript200984 ms3.1 KB
https://www.assets.ford.com/adobe/assets/urn:aaid:aem:2390cb8c-7161-4dcd-a386-a48593ff8504/as/26_FRD_F15_51156_Kayak_Lariat_v1.webp?max-quality=75&crop-names=1_4x3&width=768 3rd partyimages200976 ms99.7 KB
https://www.ford.com/akam/13/1fcae8c6html404945 ms317 B
https://www.ford.com/IdBrcW/O/t/JBFxZHfFYA/wu5EmLXN3hwrLf/Fhk5Ag/V31/FOwlAcDkhtml403921 ms448 B
https://www.ford.com/etc.clientlibs/aem-ford-foundation/clientlibs/clientlib-ford-footer.lc-8abe84a80d05e67709095e3503c5c7be-lc.min.jsjavascript200919 ms12.2 KB
https://www.assets.ford.com/adobe/assets/urn:aaid:aem:0b1a2ed8-e0e4-4a4f-b96e-d31dd0d0a790/as/2026-jd-power-home-page-billboard-desktop.webp?max-quality=75&crop-names=1_16x9&width=4096&origin[layer1]=0p,0p&source[layer1]=urn:aaid:aem:cd37ed0f-01fc-4da8-9725-85c836d17fd0&width[layer1]=700&height[layer1]=700&position[layer1]=25p,36p&origin=0p,0p&layers=layer1 3rd partyimages200918 ms160.9 KB
https://www.assets.ford.com/adobe/assets/urn:aaid:aem:ff502af0-8521-4a53-88f6-a9feb4c01aa3/as/UEV_PostReveal_BB_Desktop2.webp?max-quality=75&crop-names=1_16x9&width=2160 3rd partyimages200914 ms89.7 KB
https://www.ford.com/acslibs/content/dam/na/ford/en_us/images/brand/icons/SendMeUpdates_48x48px.svgimages200913 ms215 B
https://www.ford.com/akam/13/pixel_1fcae8c6?a=dD00OWI2YjVkZTgxNTYwMzRmYzk4YjNkNWU1ODZiZjBhZGE0ZGRlZGVhJmpzPW9mZg==html200908 ms0 B
https://www.ford.com/adobedtmredirect/248d63c2ff6b/5e8baaa76508/launch-dda3f8250d58.minother302897 ms0 B
https://www.ford.com/IdBrcW/O/t/JBFxZHfFYA/8V5EmLc5/BFNEAg/MAs/aXDlAXEQV?v=b4b47b96-23b0-6c45-91c7-fba8e97917dbhtml403894 ms448 B
https://www.ford.com/.rum/@adobe/helix-rum-js@%5E2/dist/micro.jsjavascript200890 ms552 B
https://www.ford.com/acslibs/etc.clientlibs/clientlibs/granite/jquery.lc-7842899024219bcbdb5e72c946870b79-lc.min.jsjavascript200871 ms35.0 KB
https://shop.ford.com/aemservices/common/api/component/v2/loader.js/golf-spc?make=Ford&region=US 3rd partyjavascript200869 ms12.5 KB
https://www.ford.com/acservices/metrics.ford.en_us.jsjavascript200854 ms5.2 KB
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