simpli.fi speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 13:09 UTC. Grade A (93/100), with the screenshots, the timings and the fixes that matter.

https://simpli.fi/

20 October 2026 at 13:09 UTC · Free test · report pt_6cbb57ce775b
Grade
A
93/100
Performance92/100
Structure94/100

14 audit(s) passed, 2 need work

First byte (TTFB)348 msmeasured from this server
Fully loaded1.76 sfirst byte + slowest asset
Requests26document + assets
Page weight1.23 MBcompressed transfer
HTML document148.0 KBgzip
ProtocolHTTP/3cloudflare

Where the first byte went

  • DNS lookup 97 ms 28%
  • TCP connect 55 ms 16%
  • Server wait 196 ms 56%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First bytefaster than 65% of 4,999 pages tested here348 ms against a median of 449 ms
Page weightheavier than 69% of 4,999 pages tested here1.23 MB against a median of 650.3 KB
Fully loadedfaster than 55% of 4,999 pages tested here1.76 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The first byte arrived in 348 ms. That is workable, and the cheapest win left is caching or a warmer connection.
  • The page transfers 1.23 MB over 26 request(s). Images files are 85% of it, so resize and recompress the largest images before anything else.
  • The HTML itself arrives gzip-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • The largest element painted at 628 ms, inside the 2.5 s Google calls good.
  • Layout shift is 0.334 (good is under 0.1): something without a reserved size is loading late - an image, an ad, or a font swap.
  • The main thread was blocked for 585 ms, so taps and scrolling wait while scripts run.

Fix first: Total page weight - Work through the heaviest assets first: images, then fonts, then third-party scripts.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

Screenshot

What the page looks like

Loaded in headless Chromium on this server. Click an image to open it full size.

Mobile screenshot of simpli.fi
Mobile 390 × 844 · 50.9 KB · page is 6000 px tall

Browser render

The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.

Largest contentful paint628 msgood is under 2.5 s
Cumulative layout shift0.334under 0.1 is stable
Total blocking time585 mslong tasks during load
First contentful paint620 msfirst content on screen
Browser page weight4.57 MB117 request(s), scripts included
Failed requests7blocked or unreachable
Largest contentful paint628 ms
Goodgood under 2.5 s, poor over 4 s
Cumulative layout shift0.334
Poorgood under 0.1, poor over 0.25
Total blocking time585 ms
Needs improvementgood under 200 ms, poor over 600 ms

Page weight by type

What the page is made of

Images 23 requests
1.05 MB 85%
Javascript 1 request
38.9 KB 3%

Transfer size, compressed as sent. 26 request(s) in total, 1.23 MB across all of them.

Top issues

Total page weight

medium impact

The page transfers 1.23 MB across 26 request(s), with the document itself at 148.0 KB.

Fix: Work through the heaviest assets first: images, then fonts, then third-party scripts.

HTML document size

medium impact

The document transfers 148.0 KB. A bloated document delays every other request, because nothing else can start until it is parsed.

Fix: Paginate long listings, move repeated markup into a template, and stop inlining large data URIs into the HTML.

Waterfall

Slowest requests

IMAGESsimpli.fi/_next/image
1.41 s
OTHERsimpli.fi/_next/image
1.26 s
IMAGESsimpli.fi/_next/image
1.25 s
IMAGESsimpli.fi/_next/image
1.25 s
IMAGESsimpli.fi/assets/icons/ccpa-icons/privacyoptions…
1.25 s
IMAGESsimpli.fi/_next/image
1.24 s
IMAGESsimpli.fi/_next/image
1.22 s
IMAGESsimpli.fi/_next/image
1.22 s
IMAGESsimpli.fi/_next/image
1.22 s
IMAGESsimpli.fi/_next/image
1.22 s

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F09%2FNational-Burger-Day.webp&w=16&q=75images2001.41 s423 B
https://simpli.fi/_next/image?url=https%3A%2F%2Fwww.facebook.com%2Ftr%3Fid%3D223141915630648%26ev%3DPageView%26noscript%3D1&w=16&q=75other4001.26 s0 B
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Ffi-Podcast-Advertising.jpg&w=16&q=75images2001.25 s400 B
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F09%2Fsimpli-hub-card-promo.png&w=16&q=75images2001.25 s460 B
https://simpli.fi/assets/icons/ccpa-icons/privacyoptions.svgimages2001.25 s781 B
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Ffi-NBCStreaming-CTV.jpg&w=16&q=75images2001.24 s390 B
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Fhere-and-now-hero.jpg&w=640&q=75images2001.22 s29.5 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2FHP-platform.jpg&w=750&q=75images2001.22 s20.6 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Fhere-and-now-hero_m.jpg&w=640&q=75images2001.22 s26.8 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2FHP-platform.jpg&w=384&q=75images2001.22 s12.2 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Fsimpli.fi-solution.jpg&w=3840&q=75images2001.21 s53.4 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F09%2Fburger_21-9.png&w=640&q=75images2001.21 s99.4 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Fsimpli.fi-solution.jpg&w=256&q=75images2001.20 s13.5 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F09%2FSimplihub-card.png&w=640&q=75images2001.19 s82.8 KB
https://simpli.fi/_next/static/chunks/polyfills-42372ed130431b0a.jsjavascript2001.18 s38.9 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Ffi-Marketers-Guide-NF.jpg&w=16&q=75images2001.18 s397 B
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Fhere-and-now-hero.jpg&w=3840&q=75images2001.17 s147.1 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F09%2FSimplihub-card.png&w=1080&q=75images2001.17 s44.6 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Fhere-and-now-hero_m.jpg&w=3840&q=75images2001.16 s126.5 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F09%2Fburger_21-9.png&w=1080&q=75images2001.16 s55.0 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Ffi-Marketers-Guide-NF.jpg&w=3840&q=75images2001.15 s25.1 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Ffi-Podcast-Advertising.jpg&w=3840&q=75images2001.15 s38.5 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F06%2Ffi-NBCStreaming-CTV.jpg&w=3840&q=75images2001.15 s14.1 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F09%2FNational-Burger-Day.webp&w=3840&q=75images2001.15 s160.4 KB
https://simpli.fi/_next/image?url=https%3A%2F%2Fbpsimplifife.wpengine.com%2Fwp-content%2Fuploads%2F2026%2F09%2Fsimpli-hub-card-promo.png&w=3840&q=75images2001.15 s123.3 KB
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