www.sephora.com speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 14:24 UTC. Grade B (81/100), with the screenshots, the timings and the fixes that matter.

https://www.sephora.com/

20 October 2026 at 14:24 UTC · Free test · report pt_8da797eb8490
Grade
B
81/100
Performance83/100
Structure79/100

11 audit(s) passed, 5 need work

First byte (TTFB)270 msmeasured from this server
Fully loaded1.93 sfirst byte + slowest asset
Requests26document + assets
Page weight2.56 MBcompressed transfer
HTML document174.9 KBbr
ProtocolHTTP/3nginx
Third-party215.4 KBother hosts

Where the first byte went

  • DNS lookup 85 ms 31%
  • TCP connect 35 ms 13%
  • Server wait 150 ms 56%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First bytefaster than 80% of 4,999 pages tested here270 ms against a median of 449 ms
Page weightheavier than 86% of 4,999 pages tested here2.56 MB against a median of 650.3 KB
Fully loadedslower than 54% of 4,999 pages tested here1.93 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The first byte arrived in 270 ms. That is workable, and the cheapest win left is caching or a warmer connection.
  • The page transfers 2.56 MB over 26 request(s). Javascript files are 78% of it, so defer what is not needed for the first screen, and drop tags nobody uses.
  • The HTML itself arrives br-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • The largest element painted at 212 ms, inside the 2.5 s Google calls good.

Fix first: Total page weight - Work through the heaviest assets first: images, then fonts, then third-party scripts.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

Screenshot

What the page looks like

Loaded in headless Chromium on this server. Click an image to open it full size.

Mobile screenshot of www.sephora.com
Mobile 390 × 844 · 7.9 KB · page is 2121 px tall

Browser render

The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.

Largest contentful paint212 msgood is under 2.5 s
Cumulative layout shift0.000under 0.1 is stable
Total blocking timenone over 50 mslong tasks during load
First contentful paint212 msfirst content on screen
Browser page weight1.9 KB1 request(s), scripts included
Largest contentful paint212 ms
Goodgood under 2.5 s, poor over 4 s
Cumulative layout shift0.000
Goodgood under 0.1, poor over 0.25
Total blocking timenone over 50 ms
Goodgood under 200 ms, poor over 600 ms

Page weight by type

What the page is made of

Javascript 9 requests
2.00 MB 78%
Images 11 requests
394.8 KB 15%
Html 2 requests
896 B 0%
Other 3 requests
3 B 0%

Transfer size, compressed as sent. 26 request(s) in total, 2.56 MB across all of them.

Top issues

Total page weight

high impact

The page transfers 2.56 MB across 26 request(s), with the document itself at 174.9 KB.

Fix: Work through the heaviest assets first: images, then fonts, then third-party scripts.

Image delivery and format

medium impact

0 image(s) over 200 KB and 1 large image(s) still served as JPEG or PNG.

Fix: Serve WebP or AVIF with a JPEG fallback, size images to the space they occupy, and lazy-load anything below the fold. Images are usually more than half of a slow page.

HTML document size

medium impact

The document transfers 174.9 KB. A bloated document delays every other request, because nothing else can start until it is parsed.

Fix: Paginate long listings, move repeated markup into a template, and stop inlining large data URIs into the HTML.

JavaScript weight

medium impact

3 JavaScript file(s) over 200 KB: main.bundle.B25CoriginmasterD20261019185102.js (1.07 MB), commons.chunk.B25CoriginmasterD20261019185102.js (359.7 KB), priority.chunk.B25CoriginmasterD20261019185102.js (249.3 KB)

Fix: Split routes, remove unused dependencies, and prefer a two-file build (one pinned library, one application bundle) over many small ones.

Avoid extra redirects

medium impact

1 redirect hop(s) before the page load started, each one a full round trip before the first byte.

Fix: Link to the canonical URL (and make sure http, the apex domain and www all point at it) so no visitor pays a redirect first.

Waterfall

Slowest requests

JAVASCRIPTwww.sephora.com/js/ufe/isomorphic/main.bundle.B25Corig…
1.66 s
OTHERwww.sephora.com/b,location.href
1.53 s
JAVASCRIPTwww.sephora.com/js/ufe/isomorphic/thirdparty/fp.min.js
1.52 s
OTHERwww.sephora.com/h.url
1.41 s
JAVASCRIPTwww.sephora.com/js/ufe/isomorphic/commons.chunk.B25Cor…
1.36 s
JAVASCRIPTwww.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2…
1.31 s
OTHERwww.sephora.com/resources/10df97b664642a03f9e3b5f9aca7…
1.30 s
JAVASCRIPTwww.sephora.com/js/ufe/isomorphic/thirdparty/VisitorAP…
1.26 s
IMAGESwww.sephora.com/contentimages/2026-10-01_kayali-yum-bo…
1.24 s
IMAGESwww.sephora.com/contentimages/2026-09-26_cs-bestseller…
1.24 s

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://www.sephora.com/js/ufe/isomorphic/main.bundle.B25CoriginmasterD20261019185102.jsjavascript2001.66 s1.07 MB
https://www.sephora.com/b,location.hrefother3021.53 s1 B
https://www.sephora.com/js/ufe/isomorphic/thirdparty/fp.min.jsjavascript2001.52 s6.0 KB
https://www.sephora.com/h.urlother3021.41 s1 B
https://www.sephora.com/js/ufe/isomorphic/commons.chunk.B25CoriginmasterD20261019185102.jsjavascript2001.36 s359.7 KB
https://www.sephora.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/p.jsjavascript2001.31 s59.6 KB
https://www.sephora.com/resources/10df97b664642a03f9e3b5f9aca755a11630011008b74other3021.30 s1 B
https://www.sephora.com/js/ufe/isomorphic/thirdparty/VisitorAPI.jsjavascript2001.26 s19.0 KB
https://www.sephora.com/contentimages/2026-10-01_kayali-yum-body-collection_site_hp_hero-banner-1200x800_us-can_2833.jpg?imwidth=545images2001.24 s56.1 KB
https://www.sephora.com/contentimages/2026-09-26_cs-bestsellers-v2_site_hp_hero-banner_us-can_01.jpg?imwidth=545images2001.24 s64.7 KB
https://www.sephora.com/img/ufe/icons/me-active.svgimages2001.22 s1.0 KB
https://www.sephora.com/img/ufe/icons/me32.svgimages2001.21 s1.0 KB
https://www.sephora.com/contentimages/2026-09-17_sept-korean-skincare_site_hp_new-for-you_us-can_3373.jpg?imwidth=340images2001.21 s20.5 KB
https://www.sephora.com/contentimages/2026-10-01_kayali-yum-body-collection_site_hp_hero-banner-1200x800_us-can_2833.jpg?imwidth=340images2001.21 s22.4 KB
https://www.sephora.com/img/ufe/favicon.icoimages2001.20 s2.0 KB
https://www.sephora.com/contentimages/2026-09-17_sept-korean-skincare_site_hp_new-for-you_us-can_3373.jpg?imwidth=545images2001.18 s42.8 KB
https://www.sephora.com/js/ufe/isomorphic/priority.chunk.B25CoriginmasterD20261019185102.jsjavascript2001.17 s249.3 KB
https://www.sephora.com/contentimages/2026-10-01_cs-holiday_site_hp_hero-banner_us-can-gr_01.jpg?imwidth=545images2001.17 s123.1 KB
https://www.sephora.com/js/ufe/isomorphic/thirdparty/at.jsjavascript2001.16 s43.9 KB
https://www.sephora.com/contentimages/2026-10-01_cs-holiday_site_hp_hero-banner_us-can-gr_01.jpg?imwidth=340images2001.16 s41.6 KB
https://www.sephora.com/contentimages/2026-09-26_cs-bestsellers-v2_site_hp_hero-banner_us-can_01.jpg?imwidth=340images2001.15 s19.5 KB
https://www.sephora.com/NP4WGKSS3PRUPZLSI05jHOWpKnk/pS9Lkp9G/BS8rDwE/JD/gGYXYCZUcV?v=beaba12a-18dd-767d-9194-6919d79f17d5html4031.15 s448 B
https://www.sephora.com/NP4WGKSS3PRUPZLSI05jHOWpKnk/w79Lkp9GX9wY4m/dzojDwE/Cx/oEX3xUW1Uhtml4031.13 s448 B
https://js-cdn.dynatrace.com/jstag/16362cc0dec/bf15698iev/10ad61344e68aed_complete.js 3rd partyjavascript2001.11 s144.3 KB
https://cnstrc.com/js/cust/sephora_L16704.js 3rd partyjavascript2001.10 s71.1 KB
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