www.applovin.com/en speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 13:10 UTC. Grade C (78/100), with the screenshots, the timings and the fixes that matter.

https://www.applovin.com:443/en

20 October 2026 at 13:10 UTC · Free test · report pt_b1c4aad5b68c
Grade
C
78/100
Performance86/100
Structure65/100

10 audit(s) passed, 6 need work

First byte (TTFB)511 msmeasured from this server
Fully loaded1.62 sfirst byte + slowest asset
Requests26document + assets
Page weight1.49 MBcompressed transfer
HTML document68.1 KBgzip
ProtocolHTTP/3envoy
Third-party1.42 MBother hosts

Where the first byte went

  • DNS lookup 91 ms 18%
  • TCP connect 67 ms 13%
  • Server wait 353 ms 69%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First byteslower than 56% of 4,999 pages tested here511 ms against a median of 448 ms
Page weightheavier than 74% of 4,999 pages tested here1.49 MB against a median of 650.3 KB
Fully loadedfaster than 62% of 4,999 pages tested here1.62 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The first byte took 511 ms. Everything else waits for that number, so the server is where to start: caching, a slow query, or an overloaded host.
  • The page transfers 1.49 MB over 26 request(s). Images files are 96% of it, so resize and recompress the largest images before anything else.
  • The HTML itself arrives gzip-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • 96% of the weight comes from other hosts (analytics, fonts, embeds), which also means their slow day becomes your slow day.

Fix first: Server response time (TTFB) - Cut server think time: page cache, query indexes, fewer synchronous calls to third parties inside the request. Connection setup is distance, so a nearer region or a CDN edge helps instead.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

No screenshot for this report.

The headless browser did not capture this page when the test ran, so only the server measurements are shown.

Page weight by type

What the page is made of

Images 20 requests
1.42 MB 96%

Transfer size, compressed as sent. 26 request(s) in total, 1.49 MB across all of them.

Top issues

Server response time (TTFB)

high impact

The first byte arrived after 511 ms. Of that, 353 ms was the server thinking and 158 ms was connection setup. A first byte under 400 ms is what a visitor feels as instant.

Fix: Cut server think time: page cache, query indexes, fewer synchronous calls to third parties inside the request. Connection setup is distance, so a nearer region or a CDN edge helps instead.

Image delivery and format

high impact

2 image(s) over 200 KB and 0 large image(s) still served as JPEG or PNG.

Fix: Serve WebP or AVIF with a JPEG fallback, size images to the space they occupy, and lazy-load anything below the fold. Images are usually more than half of a slow page.

Render-blocking resources

high impact

18 render-blocking resource(s) in the document head (1 script(s), 17 stylesheet(s)). The page cannot paint until each one arrives.

Fix: Add defer or async to scripts that do not change the first paint, inline the critical CSS, and load the rest with media="print" plus an onload swap.

Total page weight

medium impact

The page transfers 1.49 MB across 26 request(s), with the document itself at 68.1 KB.

Fix: Work through the heaviest assets first: images, then fonts, then third-party scripts.

Third-party weight

medium impact

1 third-party host(s) serve 1.42 MB of this page. Each one is another DNS lookup, TLS handshake and point of failure you do not control.

Fix: Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.

Waterfall

Slowest requests

HTMLwww.applovin.com/en/_next/image
1.11 s
HTMLwww.applovin.com/en/illo-stroke.svg
1.11 s
HTMLwww.applovin.com/en/_next/image
1.11 s
HTMLwww.applovin.com/en/_next/image
1.06 s
HTMLwww.applovin.com/en/_next/image
1.02 s
IMAGESstorage.googleapis.com/applovin_assets_us/libraries/visual/ho…
1.01 s
IMAGESstorage.googleapis.com/applovin_assets_us/libraries/visual/ho…
1.01 s
IMAGESstorage.googleapis.com/applovin_assets_us/libraries/visual/ho…
1.00 s
IMAGESstorage.googleapis.com/applovin_assets_us/libraries/visual/ho…
997 ms
IMAGESstorage.googleapis.com/applovin_assets_us/libraries/visual/ho…
997 ms

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://www.applovin.com:443/en/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fapplovin_assets_us%2Flibraries%2Fvisual%2Fhome%2FOTC%2520cards%2Fimg-home-consumer-brands.webp&w=3840&q=75html3071.11 s0 B
https://www.applovin.com:443/en/illo-stroke.svghtml3071.11 s0 B
https://www.applovin.com:443/en/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fapplovin_assets_us%2Flibraries%2Fvisual%2Fhome%2FOTC%2520cards%2Fimg-home-consumer-brands.webp&w=1200&q=75html3071.11 s0 B
https://www.applovin.com:443/en/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fapplovin_assets_us%2Flibraries%2Fvisual%2Fhome%2FOTC%2520cards%2Fimg-home-gaming-apps.webp&w=3840&q=75html3071.06 s0 B
https://www.applovin.com:443/en/_next/image?url=https%3A%2F%2Fstorage.googleapis.com%2Fapplovin_assets_us%2Flibraries%2Fvisual%2Fhome%2FOTC%2520cards%2Fimg-home-gaming-apps.webp&w=1200&q=75html3071.02 s0 B
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-quote-plateful.webp 3rd partyimages2001.01 s248.5 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-honeylove.webp 3rd partyimages2001.01 s22.3 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-quote-viasox.webp 3rd partyimages2001.00 s76.2 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-crimpit.webp 3rd partyimages200997 ms85.4 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-nectar.webp 3rd partyimages200997 ms28.8 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Hero/img-home-hero.webp 3rd partyimages200995 ms238.7 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-kitsch.webp 3rd partyimages200994 ms26.8 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/small%20cards/img-home-gallery-small-card-08.webp 3rd partyimages200991 ms92.3 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/small%20cards/img-home-gallery-small-card-05.webp 3rd partyimages200991 ms32.3 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-mattress.webp 3rd partyimages200990 ms53.6 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/small%20cards/img-home-gallery-small-card-06.webp 3rd partyimages200989 ms27.7 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-quote-immi.webp 3rd partyimages200987 ms146.5 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-quote-goodroid.webp 3rd partyimages200986 ms99.9 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-tovala.webp 3rd partyimages200986 ms50.4 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/small%20cards/img-home-gallery-small-card-04.webp 3rd partyimages200983 ms16.2 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-quote-game-district.webp 3rd partyimages200982 ms97.9 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/small%20cards/img-home-gallery-small-card-01.webp 3rd partyimages200982 ms10.6 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/small%20cards/img-home-gallery-small-card-03.webp 3rd partyimages200969 ms46.4 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/small%20cards/img-home-gallery-small-card-02.webp 3rd partyimages200968 ms34.2 KB
https://storage.googleapis.com/applovin_assets_us/libraries/visual/home/Home%20gallery/Gallery%20image/img-home-outro-shapermint.webp 3rd partyimages200964 ms18.9 KB
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