cloudinary.com speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 12:30 UTC. Grade A (91/100), with the screenshots, the timings and the fixes that matter.

https://cloudinary.com/

20 October 2026 at 12:30 UTC · Free test · report pt_dfb68a3fa22c
Grade
A
91/100
Performance100/100
Structure77/100

12 audit(s) passed, 4 need work

First byte (TTFB)200 msmeasured from this server
Fully loaded1.36 sfirst byte + slowest asset
Requests26document + assets
Page weight793.6 KBcompressed transfer
HTML document57.9 KBbr
ProtocolHTTP/3cloudflare
Third-party735.6 KBother hosts

Where the first byte went

  • DNS lookup 48 ms 24%
  • TCP connect 21 ms 11%
  • Server wait 131 ms 66%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First bytefaster than 92% of 4,999 pages tested here200 ms against a median of 449 ms
Page weightheavier than 56% of 4,999 pages tested here793.6 KB against a median of 650.3 KB
Fully loadedfaster than 79% of 4,999 pages tested here1.36 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The server answered in 200 ms, which is fast: almost all of the wait is the page itself, not the host.
  • The page transfers 793.6 KB over 26 request(s). Images files are 93% of it, so resize and recompress the largest images before anything else.
  • The HTML itself arrives br-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • 93% of the weight comes from other hosts (analytics, fonts, embeds), which also means their slow day becomes your slow day.
  • The largest element painted at 736 ms, inside the 2.5 s Google calls good.
  • Layout stayed still (CLS 0.040), so nothing jumps under the reader's cursor.
  • The main thread was blocked for 261 ms, so taps and scrolling wait while scripts run.

Fix first: Render-blocking resources - Add defer or async to scripts that do not change the first paint, inline the critical CSS, and load the rest with media="print" plus an onload swap.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

Screenshot

What the page looks like

Loaded in headless Chromium on this server. Click an image to open it full size.

Mobile screenshot of cloudinary.com
Mobile 390 × 844 · 42.7 KB · page is 6000 px tall

Browser render

The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.

Largest contentful paint736 msgood is under 2.5 s
Cumulative layout shift0.040under 0.1 is stable
Total blocking time261 mslong tasks during load
First contentful paint524 msfirst content on screen
Browser page weight30.13 MB228 request(s), scripts included
Failed requests14blocked or unreachable
Largest contentful paint736 ms
Goodgood under 2.5 s, poor over 4 s
Cumulative layout shift0.040
Goodgood under 0.1, poor over 0.25
Total blocking time261 ms
Needs improvementgood under 200 ms, poor over 600 ms

Page weight by type

What the page is made of

Images 25 requests
735.6 KB 93%

Transfer size, compressed as sent. 26 request(s) in total, 793.6 KB across all of them.

Top issues

Render-blocking resources

high impact

15 render-blocking resource(s) in the document head (1 script(s), 14 stylesheet(s)). The page cannot paint until each one arrives.

Fix: Add defer or async to scripts that do not change the first paint, inline the critical CSS, and load the rest with media="print" plus an onload swap.

Image delivery and format

medium impact

0 image(s) over 200 KB and 4 large image(s) still served as JPEG or PNG.

Fix: Serve WebP or AVIF with a JPEG fallback, size images to the space they occupy, and lazy-load anything below the fold. Images are usually more than half of a slow page.

Third-party weight

medium impact

2 third-party host(s) serve 735.6 KB of this page. Each one is another DNS lookup, TLS handshake and point of failure you do not control.

Fix: Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.

Strict-Transport-Security

low impact

HSTS is not set, so the first visit on a hostile network can still be downgraded to HTTP.

Fix: Send Strict-Transport-Security with a max-age of at least six months. Add includeSubDomains once every subdomain is HTTPS.

Waterfall

Slowest requests

IMAGEScloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780626245…
1.16 s
IMAGEScloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780427815…
1.13 s
IMAGEScloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780626244…
1.10 s
IMAGESres.cloudinary.com/cloudinary-marketing/images/w_100,h_10…
1.01 s
IMAGESres.cloudinary.com/cloudinary-marketing/images/w_100,h_10…
995 ms
IMAGESres.cloudinary.com/cloudinary-marketing/images/w_100,h_10…
985 ms
IMAGESres.cloudinary.com/cloudinary-marketing/images/w_100,h_10…
985 ms
IMAGEScloudinary-marketing-res.cloudinary.com/image/upload/v1780679008/paul-smith-lo…
980 ms
IMAGEScloudinary-marketing-res.cloudinary.com/image/upload/v1780956719/adidas-logo-h…
959 ms
IMAGEScloudinary-marketing-res.cloudinary.com/image/upload/v1780679008/marks-spencer…
958 ms

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://cloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780626245/content-ops-homepage_2x.png 3rd partyimages2001.16 s128.6 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780427815/hp_personas-developer.png 3rd partyimages2001.13 s140.7 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780626244/commerce-teams-homepage_2x.png 3rd partyimages2001.10 s96.6 KB
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_100,c_fill,g_auto/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1737055059/nav-2025-video/nav-2025-video.png?_i=AA 3rd partyimages2001.01 s694 B
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_100,c_fill,g_auto/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1737055059/nav-2025-video-nav_icon/nav-2025-video-nav_icon.png?_i=AA 3rd partyimages200995 ms663 B
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_100,c_fill,g_auto/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1737055062/nav-2025-images/nav-2025-images.png?_i=AA 3rd partyimages200985 ms481 B
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_100,c_fill,g_auto/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1737055062/nav-2025-image-nav_icon/nav-2025-image-nav_icon.png?_i=AA 3rd partyimages200985 ms472 B
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780679008/paul-smith-logo-homepage-slider.svg 3rd partyimages200980 ms4.4 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780956719/adidas-logo-homepage-slider.svg 3rd partyimages200959 ms1.0 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780679008/marks-spencer-homepage-slider.svg 3rd partyimages200958 ms764 B
https://cloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780626245/dam-content-teams-homepage_2x.png 3rd partyimages200957 ms128.0 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780626292/product-teams-homepage_2x.png 3rd partyimages200955 ms79.9 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780679007/amc-logo-homepage.svg 3rd partyimages200955 ms2.1 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780956718/hilton-logo-homepage-slider.svg 3rd partyimages200947 ms2.9 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/f_auto,q_auto/v1780427815/hp_personas-content_creators.png 3rd partyimages200946 ms126.9 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780679007/grubhub-logo-homepage-slider.svg 3rd partyimages200946 ms13.4 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780956720/mattel-logo-homepage-slider.svg 3rd partyimages200944 ms1.7 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780679008/minted-logo-homepage.svg 3rd partyimages200941 ms1.0 KB
https://cloudinary-marketing-res.cloudinary.com/image/upload/v1780679007/guess-logo-homepage.svg 3rd partyimages200933 ms2.6 KB
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_100,c_fill,g_auto/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1737055088/nav-2025-DAM/nav-2025-DAM.png?_i=AA 3rd partyimages200933 ms672 B
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_101,c_scale/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1737055376/nav-2025-assets-nav_icon/nav-2025-assets-nav_icon.png?_i=AA 3rd partyimages200933 ms604 B
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_100,c_fill,g_auto/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1737055061/nav-2025-mediaflows/nav-2025-mediaflows.png?_i=AA 3rd partyimages200933 ms458 B
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_101,c_scale/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1737055061/nav-2025-media_flow-nav_icon/nav-2025-media_flow-nav_icon.png?_i=AA 3rd partyimages200933 ms445 B
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_100,c_fill,g_auto/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1773084609/nav-moderation/nav-moderation.png?_i=AA 3rd partyimages200933 ms370 B
https://res.cloudinary.com/cloudinary-marketing/images/w_100,h_100,c_fill,g_auto/c_scale,w_auto,dpr_auto/f_auto,q_auto/v1773084609/nav-moderation-nav_default/nav-moderation-nav_default.png?_i=AA 3rd partyimages200933 ms369 B
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