business.google.com/us/business-profile speed test — 20 Oct 2026

Measured from the wfix.shop server on 20 October 2026 at 13:03 UTC. Grade C (79/100), with the screenshots, the timings and the fixes that matter.

https://business.google.com/us/business-profile/

20 October 2026 at 13:03 UTC · Free test · report pt_ede366f48bb5
Grade
C
79/100
Performance89/100
Structure65/100

10 audit(s) passed, 6 need work

First byte (TTFB)443 msmeasured from this server
Fully loaded1.46 sfirst byte + slowest asset
Requests26document + assets
Page weight1.44 MBcompressed transfer
HTML document49.5 KBgzip
ProtocolHTTP/3ESF
Third-party1.39 MBother hosts

Where the first byte went

  • DNS lookup 89 ms 20%
  • TCP connect 33 ms 7%
  • Server wait 321 ms 72%

Measured on the connection that fetched the HTML. Every other request on the page waits for the end of this bar before it can start.

How this page compares

First bytefaster than 51% of 4,999 pages tested here443 ms against a median of 449 ms
Page weightheavier than 73% of 4,999 pages tested here1.44 MB against a median of 650.3 KB
Fully loadedfaster than 73% of 4,999 pages tested here1.46 s against a median of 1.84 s
Requestssends more requests than 100% of 4,999 pages tested here26 against a median of 26

Every report published here is in this comparison, so it is a reference population of pages tested from one server - not a benchmark of the whole web.

What these numbers mean

  • The first byte arrived in 443 ms. That is workable, and the cheapest win left is caching or a warmer connection.
  • The page transfers 1.44 MB over 26 request(s). Images files are 97% of it, so resize and recompress the largest images before anything else.
  • The HTML itself arrives gzip-compressed.
  • It runs over HTTP/3, so the assets share a connection instead of opening one each.
  • 97% of the weight comes from other hosts (analytics, fonts, embeds), which also means their slow day becomes your slow day.
  • The largest element painted at 1.16 s, inside the 2.5 s Google calls good.
  • Layout stayed still (CLS 0.032), so nothing jumps under the reader's cursor.
  • The main thread was blocked for 131 ms in total, which is not enough to feel.

Fix first: Server response time (TTFB) - Cut server think time: page cache, query indexes, fewer synchronous calls to third parties inside the request. Connection setup is distance, so a nearer region or a CDN edge helps instead.

Read on one shared server, not a visitor's phone: use it to compare pages against each other, not as a promise about every connection. We fix what these tests find.

Screenshot

What the page looks like

Loaded in headless Chromium on this server. Click an image to open it full size.

Mobile screenshot of business.google.com
Mobile 390 × 844 · 129.1 KB · page is 6000 px tall

Browser render

The same URL loaded in a real browser, so these are the readings curl cannot produce. The grade above is still built from the server measurements.

Largest contentful paint1.16 sgood is under 2.5 s
Cumulative layout shift0.032under 0.1 is stable
Total blocking time131 mslong tasks during load
First contentful paint832 msfirst content on screen
Browser page weight4.75 MB70 request(s), scripts included
Failed requests2blocked or unreachable
Largest contentful paint1.16 s
Goodgood under 2.5 s, poor over 4 s
Cumulative layout shift0.032
Goodgood under 0.1, poor over 0.25
Total blocking time131 ms
Goodgood under 200 ms, poor over 600 ms

Page weight by type

What the page is made of

Images 25 requests
1.39 MB 97%

Transfer size, compressed as sent. 26 request(s) in total, 1.44 MB across all of them.

Top issues

Server response time (TTFB)

high impact

The first byte arrived after 443 ms. Of that, 321 ms was the server thinking and 122 ms was connection setup. A first byte under 400 ms is what a visitor feels as instant.

Fix: Cut server think time: page cache, query indexes, fewer synchronous calls to third parties inside the request. Connection setup is distance, so a nearer region or a CDN edge helps instead.

Image delivery and format

high impact

1 image(s) over 200 KB and 0 large image(s) still served as JPEG or PNG.

Fix: Serve WebP or AVIF with a JPEG fallback, size images to the space they occupy, and lazy-load anything below the fold. Images are usually more than half of a slow page.

Render-blocking resources

high impact

11 render-blocking resource(s) in the document head (2 script(s), 9 stylesheet(s)). The page cannot paint until each one arrives.

Fix: Add defer or async to scripts that do not change the first paint, inline the critical CSS, and load the rest with media="print" plus an onload swap.

Total page weight

medium impact

The page transfers 1.44 MB across 26 request(s), with the document itself at 49.5 KB.

Fix: Work through the heaviest assets first: images, then fonts, then third-party scripts.

Third-party weight

medium impact

1 third-party host(s) serve 1.39 MB of this page. Each one is another DNS lookup, TLS handshake and point of failure you do not control.

Fix: Self-host the libraries you can, drop the tags you cannot justify, and preconnect the ones you keep.

Waterfall

Slowest requests

IMAGESwww.gstatic.com/marketing-cms/assets/images/ads/a5/24/…
1.02 s
IMAGESwww.gstatic.com/images/branding/productlogos/google_my…
1.02 s
IMAGESwww.gstatic.com/marketing-cms/assets/images/ads/1b/bf/…
1.01 s
IMAGESwww.gstatic.com/marketing-cms/assets/images/ads/60/c9/…
1.01 s
IMAGESwww.gstatic.com/marketing-cms/assets/images/ads/35/c1/…
1.01 s
IMAGESwww.gstatic.com/images/branding/productlogos/googleg/v…
1.01 s
IMAGESwww.gstatic.com/marketing-cms/assets/images/ads/ea/5d/…
1.00 s
IMAGESwww.gstatic.com/images/branding/productlogos/ads/v5/19…
1.00 s
IMAGESwww.gstatic.com/marketing-cms/assets/images/ads/74/0c/…
989 ms
IMAGESwww.gstatic.com/images/branding/productlogos/merchant_…
983 ms

Each bar is one request's own response time, scaled to the slowest. Assets were fetched in parallel, so the bars overlap in real time rather than stacking. first party third party

RequestTypeStatusTimeSize
https://www.gstatic.com/marketing-cms/assets/images/ads/a5/24/17a8db9f4b2d940da854e8ca2468/media.webp 3rd partyimages2001.02 s41.8 KB
https://www.gstatic.com/images/branding/productlogos/google_my_business/v7/192px.svg 3rd partyimages2001.02 s19.9 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/1b/bf/f6357b1e438d976703017d27eaf2/media.webp 3rd partyimages2001.01 s13.7 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/60/c9/6122e0fc49ae8a770164bb46882e/media.webp 3rd partyimages2001.01 s19.6 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/35/c1/3f728f074d3a950363096f285196/media.webp 3rd partyimages2001.01 s20.3 KB
https://www.gstatic.com/images/branding/productlogos/googleg/v6/24px.svg 3rd partyimages2001.01 s411 B
https://www.gstatic.com/marketing-cms/assets/images/ads/ea/5d/e9d5aede47e48cf8371b39bc8319/stephen-einhorn-islington-london.webp 3rd partyimages2001.00 s88.8 KB
https://www.gstatic.com/images/branding/productlogos/ads/v5/192px.svg 3rd partyimages2001.00 s332 B
https://www.gstatic.com/marketing-cms/assets/images/ads/74/0c/1d20a25846ce90121154231d27c2/media-5.webp 3rd partyimages200989 ms12.4 KB
https://www.gstatic.com/images/branding/productlogos/merchant_center/v8/192px.svg 3rd partyimages200983 ms52.7 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/ea/91/8b79515441068a3e0018d56c19cd/logo-googleg-gradient-color-2x-web-64dp.webp=s24-fcrop64=1,00000000ffffffff 3rd partyimages200983 ms1.1 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/dc/74/e55008894ba8b3f849d5dff61a6d/media-2.webp=n-w795-h469-fcrop64=1,00000000ffffffff 3rd partyimages200981 ms93.3 KB
https://www.gstatic.com/images/branding/productlogos/google_analytics/v6/192px.svg 3rd partyimages200979 ms353 B
https://www.gstatic.com/marketing-cms/assets/images/ads/24/1f/920135a84f9b85375d96d3a1b2bd/syreeta-levy-founder-and-owner-levy-co.webp 3rd partyimages200978 ms202.6 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/a0/94/202fe4ac47fe9575c13a2b43aa77/donna-evans-founder-and-business-owner-she-moves.webp 3rd partyimages200978 ms134.4 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/f2/99/23a32bb841acb29bfc0e29a8acfc/2026-bgc-refresh-gbp-hero-show-image.webp 3rd partyimages200977 ms132.5 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/35/a4/5e1bbb4d44c581243a2b30277d05/media-9.webp 3rd partyimages200971 ms14.6 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/d0/3c/090980b6465c92d0501baab4c87e/chicago-music-exchange-chicago-illinois.webp 3rd partyimages200967 ms104.8 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/24/17/dae18c0548bba3b42073e3f56452/laywines-toronto-ontario.webp 3rd partyimages200961 ms173.4 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/ef/25/6f56cc1d4e1e8822d3b81e753683/turn-shoppers-into-lasting-customers.webp 3rd partyimages200961 ms42.2 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/eb/c0/fb9603df4254bb49fd03f87eb164/2026-bgc-refresh-gbp-hero-keepyour-image.webp 3rd partyimages200954 ms142.6 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/ab/4b/32faafd747c0a9a7cf140d6b1eff/2026-bgc-refresh-gbp-hero-build-image.webp 3rd partyimages200954 ms65.3 KB
https://www.gstatic.com/awmp/images/sso-placeholder.png 3rd partyimages200952 ms714 B
https://www.gstatic.com/marketing-cms/assets/images/ads/7d/0f/aee6f9654df1bfdceb5cfa9f8385/2026-bgc-refresh-gbp-3up-restaurants-acceptonline-image.webp 3rd partyimages200947 ms34.0 KB
https://www.gstatic.com/marketing-cms/assets/images/ads/b9/ea/96b5fdfa413eb6d357f9510ef180/media.webp 3rd partyimages200943 ms12.0 KB
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